The crucial part of any business is to know you are making money, right? And it’s even more important to know that your investments are paying off. In order to know that, you need to know how to calculate your return on investment (ROI). In this article, we’re going to be covering exactly what ROI is and how you formulate it.
If you’ve made it past paragraph one and you’re unaware of what ROI is then it’s definitely better that you keep reading. But also, if you’re acutely aware and you’re looki…

Without a strong customer base, you won’t have much of a business, however, getting your customers is only half of the battle. Although it’s all well and good having a ton of customers, it’s not fantastic if you can’t retain these customers and have them coming back for more.
This is where a lot of companies fail. Most companies make the huge mistake of keeping all of their focus on acquiring customers and don’t know how to keep them when they get them. This is something which can harm a company…